Emotional

This picture is a type of ad that is known as Emotional, because it uses this little, cute, soft puppy to make it seem like their product is soft, and stuff like that. And it makes people want to get this product, because after seeing the commercial or ad for it they may get this warm and fuzzy feeling inside and only buy it because that puppy on the front of the toilet paper wrapping is just so adorable. The company probably make a lot of money from getting this little puppy to do cute things in front of a camera. And they aren't the only company that does this...a lot of others do it too.
(picture from instoresnow.walmart)